Lux life cycle

Pricing is maintained as the firm enjoys increasing demand with little competition. Unilever products are in over countries worldwide, As a result, it is exposed to adverse currency fluctuations.

Lux had modified their product into: From the s right through to the s, Lux soap colours and packaging were altered several times to reflect fashion trends. In ads they targeted the early adopterswho were readiest to buy the product. The result was a gentler soap that dissolved more readily and was advertised as suitable for home laundry use.

The flake-type soap allowed the manufacturer some leeway from lye because it did not need to be shaped into traditional cake-shaped loaves as other soaps were. Distribution is selective until consumers show acceptance of the product.

Lux life cycle Essay Sample

The result was a gentler soap that dissolved more readily and was advertised as suitable for home laundry use Lux is currently a product of Unilever. In the southern market of India it is a major market player in toilet soap. Decline Stage As sales decline, the firm has several options: Because, they want to recover their initial cost of making the product.

With the brands like: Contributes to strategic marketing planning To identify when a product needs support, Lux life cycle, renovatingwithdrawal, etc. Product quality is maintained and additional features and support services may be added.

PLC shows the stages that products go through from development to withdrawal from the market. In the growth stage, their sales rapidly started rising.

Their distribution channel is same as in the initial stage. Competition may appear with similar products. Marketing communications seeks to build product awareness and to educate potential consumers about the product.

Their distribution channel is same as in the initial stage. Lux soap was launched in India in Their distribution channel was the same as in the initial stages of the product. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix.

Growth Stage In the growth stage, the firm seeks to build brand preference and increase market share. SuperiaFiama Di Wills and Vivel. The marketing mix decisions in the decline phase will depend on the selected strategy. People enjoyed matching their soap with their bathroom colours.

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Lux life cycle
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