There are also multimedia components to the news release such as logos for the companies, social media links and images of the products the company sells. One must tell a compelling story in a limited amount of space in a press release. If you want local and possibly state or national coverage, the distribution list needs to be expanded.
For example, if you are sending a particular news release only to "The New York Times," you would put the following in the release date line: Write a strong two- or three-sentence summary that goes into more detail about the headline.
And that can mean new prospects contacting you asking you to sell to them. This opens up opportunities for more travel options and more flexible price points for air fares. For a product release, like the free ebook mentioned in this example, readers want to know who the intended audience is and how the product will benefit them.
It was used as a vehicle for interested parties to reach out to Thrill of the Hunt asking for dog scavenger hunts in specific dog friendly areas, or for fundraising opportunities for communities and charities.
The press release worked, and worked well. Always include the release date and time directly below the company name and address section. Carrying on the major events theme ofthe resort posted a This Day in History at the front desk. Talk about low-hanging fruit! Jessica Camp, PR Associate, Blue Fountain Media We wanted to craft a release that went beyond simply patting our company on the back, and rather explained the relevance that achieving this milestone meant for the industry.
With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: The release landed me an hour-long PBS interview. It was picked up by nearly news publications in a few days. Worst case, a badly-written press release simply makes your firm look clueless and stupid.
Close the news release with a call to action. It also has an attention grabbing title and was sent out at the end of September in order to be perfectly timed with the upcoming Halloween holiday. Provide hours of operation and any other types of information that would be important for the community to know about the new business.
For example, a while back I received a press release containing the following sentence: Most press releases are just spray and pray.A news release, also called a press release, can turn out to be an extremely valuable advertising investment for your new company if you take the time to write it correctly.
The purpose of a release is to notify the media about your new operation.
Nov 10, · RULE #3: Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Therefore, it's up to you to make sure that your press release looks and feels like a real article.
No biz blab!
RULE #4: Provide some good quotes. We hope our sample press release gets your business the press it deserves!
Until you’ve got the hang of it, use the prompts in our sample press release to help you write a killer release of your own. The DRIVE blog. HAVE QUESTIONS. LOCAL BUSINESSES. From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and distribute a press release.
Elements of a Good Press Release. Heading: This needs to be strong. People are interested in how a business expands, who it sells to, and how much money it makes. Craft your headline with a strong title that grabs a reader’s attention right away.
Sub-heading: A single sentence summarizes the entire content of the press release.
It can. Best customer support EVER! Great value. And the press releases are growing our business. I really enjoy working with eReleases. Lauren M IL, United States 06 Mar write your press release first then come back and develop the opening paragraph as a summary of the press release.
Then compare this new opening paragraph with your .Download